Market Consultant

First things, first – radio is still on top of the media people are consuming every day. Radio, along with digital platforms is an advertiser’s dream.

According to the latest numbers from Nielsen, Americans now spend an average of over 11 hours a day consuming media. Radio is the most common form of media people take in . . . 92% of people listen to the radio in an average week. TV is second, at 88% . . . and smartphones are third, at 79%.

So what does this have to do with you? You can achieve your earning potential with our team by selling the thing we all consume the most.

Adams Radio Group of Fort Wayne is a broadcast company that consists of 7 radio stations that serve all demographics in Northeast Indiana and Northwest Ohio. We have Country, Classic Rock, Top 40, Adult Contemporary, Adult Urban, and Hip Hop stations reaching over 340,000 listeners If you have the drive to succeed and to help businesses succeed we would like to meet you.

Through On-Air Advertising, Event Marketing, Digital Advertising, and Promotional Sponsorship you will have all the tools imaginable at your fingertips to help companies of all types and sizes reach their financial dreams.

ARG provides a full benefits package and professional training to all that become team members of this great company. All interested parties please send your resume and cover letter to the attention of:

Kevin Musselman
[email protected]
VP/General Manager
Adams Radio Group Fort Wayne

Why chose radio sales?

You’ll Receive Valuable Training!
If you don’t have experience in radio sales, no problem! Today’s broadcasters understand the value of properly training their employees. As a recent industry study found, two-thirds of today’s radio salespeople who have entered the profession in the past two years say that their first six months of sales training was “good” or “excellent”. But that hasn’t always been the case. Those who have sold radio for 10 years or more verified that. Almost 60 percent of the “old timers” rated their first six months of training as only “fair” or “poor”. Entering the profession in this new era of consolidation ensures that you’ll get the right training and tools to have a successful career as an account executive.

You’ll Put Your Creativity to Work!
Selling advertising for a radio station isn’t like selling copiers or cell phones. There’s a lot more creativity that goes into marketing your station and the radio “product”. You won’t simply by selling “air”. You’ll be helping create the commercial message that fills that airtime. You’ll also learn to schedule the commercials effectively, help in the creation of their content, and work with your customers to develop their entire marketing plan. A radio account executive helps turn an intangible product or service into a unique marketing campaign by using his or her own creativity.

It’s Fun!
And besides, working in the broadcasting business is hardly like working for a bank or insurance company. Radio is “show biz”. Participating in community events, helping design and execute promotions and working with the on-air personalities at our radio stations add extra spice to a job that is unique from any other industry.