FORT WAYNE, Ind. (ADAMS) – Healthier Moms and Babies, a nonprofit organization that provides programs, resources and education to our community’s vulnerable families, announced a branding change.
The new identity includes a new visual identity and brand ideology, which is being used across all Healthier Moms and Babies marketing channels and materials. The work was guided by a local brand consulting firm and informed by the internal and external stakeholders of the organization.
“At Healthier Moms and Babies, we deliver bold compassion,” said Paige Wilkins, Executive Director. “We wholeheartedly support families of all sizes, structures, cultures and experiences to help them lead their best lives, and we do it with an open mind, our hearts on our sleeves and an above-and-beyond approach.”
“It’s what we’ve always done, and how we’ve always done it,” said Tabitha Ervin, Board Chair. “As we’ve experienced significant growth over the last several years, we stepped back to evaluate how we communicate who we are. Our new identity reflects the comprehensive nature of who we are, what we do and who we serve, and positions us to continue to grow into the future.”
Learn more at HealthierMomsAndBabies.org.
